Why Mr Producer?

Because great creative isn't enough. Someone has to make it happen. For more than 20 years, Gary Reader has worked on the other side of the creative process — building teams, managing production, solving problems, balancing budgets and turning ambitious ideas into work that actually gets delivered. He's worked agency-side, client-side, in-house and independently across advertising, retail, FMCG, packaging, digital and production. Along the way, one thing became pretty obvious:

The best teams aren't always the biggest teams. They're the right teams.

That's the thinking behind Mr Producer. Rather than maintaining a large permanent studio, we build the team around the brief. Designers, art directors, animators, retouchers, photographers, developers, production specialists and other trusted creatives — whatever the job needs. Then we manage it. We scope it. Resource it. Schedule it. Keep everyone moving. Solve the problems. Manage the suppliers. Protect the budget. And make sure the work gets out the door properly. It's a simple model.

Senior experience at the centre. The right people around it. No unnecessary overhead.

And because we've spent years working inside agencies, we understand what it's like when the work keeps coming and the capacity doesn't.

That's when Mr Producer earns its place.